Suppose you’re an insurance coverage agent or insurance coverage company consultant. In that case, it’s essential write and format insurance coverage renewal emails properly as a result of this can be a nice solution to present care for purchasers and, on the identical time, enhance insurance coverage gross sales. You’ll have already despatched such emails however didn’t obtain a response.
Then this text is for you — utilizing our suggestions and ready-made templates, you could find an answer to the issue and enhance your e mail advertising and marketing exercise. To hurry up your renewal e mail preparation, try the information, examples, and templates we have put collectively for you on this article.
What’s an insurance coverage renewal e mail?
The insurance coverage renewal e mail is an e mail for present clients the place the insurance coverage company informs a few change in some insurance coverage situations or the necessity to replace the insurance coverage coverage phrases. Renewal emails could be despatched routinely, for instance, a month earlier than the coverage expires.
To get a excessive degree of insurance coverage gross sales, you need to use not one e mail however a collection of a number of emails for present purchasers.
E-mail newsletters could be constructed by this construction:
- You inform the shopper concerning the finish of the insurance coverage period.
- You remind the shopper about present insurance coverage phrases and protection choices.
- You supply extra worthwhile choices.
- A number of days earlier than the insurance coverage expiration date, you ship your shopper an e mail with a proposal to have a name or make an appointment to debate all coverage situations.
Consider these emails as if you’re caring for the purchasers since you are reminding them that the coverage is about to run out or informing them that you’ve got new thrilling insurance coverage situations.
(Supply: Stripo template)
What sorts of insurance coverage insurance policies have to be renewed
The insurance coverage business is creating quickly and presents good situations for insurance coverage brokers to earn cash.
Listed below are the most well-liked insurance coverage insurance policies that will require renewal:
- life insurance coverage;
- auto insurance coverage;
- enterprise insurance coverage;
- pet insurance coverage;
- medical health insurance;
- dwelling insurance coverage;
- property insurance coverage.
The competitors within the insurance coverage business can be very excessive, so it’s important to be reminded of the renewal of insurance coverage in order that the shopper doesn’t change to a different insurance coverage firm when their insurance coverage coverage expires. That is the way you lower your expenses.
Insurance coverage emails templates construction
To organize an efficient renewal e mail for automobile insurance coverage, life insurance coverage, or some other kind, attempt to construct your e mail based on the next construction:
- A topic line — make it as particular and clear as doable. For instance, “Renew your auto insurance coverage and get 20% extra protection than final.”
- Write a private greeting, and deal with the shopper by identify.
- Within the first paragraph, remind who you’re and what insurance coverage firm you characterize. For instance: “My identify is Marie Chris, and I am the customer support supervisor at ABC Insurance coverage, the place you already took out auto insurance coverage nearly a 12 months in the past.”
- The central half is to clarify why you’re penning this e mail. You can see a number of template texts for insurance coverage updates beneath.
- Name to motion — write what the shopper must do after receiving this e mail to get favorable situations for insurance coverage for one more 12 months, which you promised within the topic line. They’ll name you to debate particulars or schedule an appointment.
- Thank the shopper for his or her consideration, say goodbye and bear in mind to signal. For a more practical ending, use the e-mail signature, which could be performed in our editor.
A superb instance is an e mail signature and footer with all contacts. Such e mail ending helps you enhance click-through charges.
(Supply: Stripo template)
Ideas for writing profitable emails in insurance coverage gross sales
We’ve got collected some essential recommendations on what to incorporate in your insurance coverage renewal emails to get outcomes.
Use easy topic strains that seize consideration
The topic line is the very first thing the recipients see of their inboxes. At this second, they resolve whether or not or to not open the e-mail, so the topic line must be catchy, highly effective, and compelling sufficient to entice them to open your e mail. The recipient’s identify and the profit they may obtain by studying your proposition work properly right here.
Personalize your insurance coverage gross sales emails
It’s a good concept to make use of personalised emails. We’ve got already written concerning the significance of utilizing the shopper’s identify within the topic line and the greeting.
However you’ll be able to go even additional, for instance, make a customized insurance coverage quote that may have in mind the situations of the present insurance coverage coverage and someway enhance them. Or your proposal for an insurance coverage enterprise could embody details about the corporate’s new actions.
In any case, present that you simply wrote this e mail particularly for the shopper, and they’ll recognize it.
Your purchasers wish to keep away from studying an e mail by which you’ll solely promote insurance coverage. They wish to see one thing useful and important to them, like just some strains about selecting insurance coverage insurance policies based on your standards, seek the advice of an insurance coverage agent, getting free recommendation, or thrilling assets. If you present worth, you achieve the belief of the viewers and the need to work with you additional.
(Supply: Stripo template)
Be brief and direct
Get to the purpose of your proposal and be concise. Don’t write an enormous e mail with a number of paragraphs expressing respect and never containing data. Keep in mind that your shopper’s time is at all times restricted. They’re typically distracted. So if the recipient sees loads of textual content within the physique of the e-mail, they could not even begin studying it. It’s simpler to be concise utilizing visible modules in templates, equivalent to right here.
(Supply: Stripo template)
Remember to put in writing a follow-up e mail and post-purchase e mail
Do not trouble the shopper together with your emails too typically, however after sending an e mail with a proposal to resume the insurance coverage, don’t forget to ship a follow-up e mail, for instance, a couple of days earlier than the top of the insurance coverage if the shopper has not but decided.
If the shopper responded to your e mail and you’ve got already made a deal, ship them a post-purchase e mail thanking them for selecting your insurance coverage firm.
Insurance coverage e mail templates to your inspiration
To avoid wasting you time in getting ready your insurance coverage gross sales e mail and to encourage you, we have now put collectively some examples of insurance coverage e mail templates. You’ll be able to select any relying in your case, add some specifics and personalization, and ship it to the shopper.
Insurance coverage renewal e mail template for a non-public shopper
Topic line: [Client name], it is time to renew your insurance coverage coverage
Whats up, [Client name]!
I’m [Your name], representing the insurance coverage firm [Company name], the place you obtain insurance coverage — dwelling and auto insurance policies in July 2023.
Your insurance coverage coverage [Name and number] must be renewed in [XX days/weeks]. As your trusted insurance coverage agent, I would like you to have insurance coverage protection to guard your house and automobile.
To resume your coverage in just some minutes, click on the hyperlink beneath or give me a name at [Phone number].
Please be happy to ask any questions or considerations about your protection. I’m right here that can assist you.
Brief renewal e mail template for insurance coverage brokers
Topic line: [Client name] 30 days left till your life insurance coverage expires
Expensive [Client name],
We’ve got but to debate renewing your coverage, which can expire in 30 days. I’ll fortunately meet with you and supply new life insurance coverage insurance policies with enticing protection situations.
Please give me a name when you have got time to debate.
Renewal insurance coverage e mail template with coverage situations renew
Topic line: [Client name], choose your new auto insurance coverage phrases
On July 2023, you’ll need to resume your automobile insurance coverage. Earlier than you do, I wish to show you how to get the most effective deal doable.
Our insurance coverage firm [Company name] cares about you as our valued buyer, so because you final renewed your insurance coverage coverage, we have now made important modifications:
- added protection choices;
- developed aggressive quotes;
- supply extra privileges for our common clients.
We at all times take into consideration your pursuits, so we have now thought by way of all of the choices to guard you. Allow us to take care of your automobile insurance coverage wants, and you’ll get time for extra essential issues like household, buddies, and work!
If you want to seek the advice of about renewing your coverage and choosing the proper protection, please name me at [Phone number].
Coverage replace e mail template
Topic line: [Client name], test the phrases of your insurance coverage coverage
Whats up, [Client name]
I’ve excellent news for all our clients from [Company name]’s insurance coverage firm.
Beginning March 1, 2023, all present insurance coverage insurance policies have been up to date — we have now added catastrophe protection areas and elevated the variety of funds to our clients.
We’ll reply any questions relating to protection, coverage standing, or the flexibility to resume your coverage simply.
Enterprise insurance coverage replace template
Topic line: How about renewing your enterprise insurance coverage?
Whats up, [Client name]
That is your insurance coverage agent [Your name]. How was your enterprise 12 months? I hope you’re profitable in the whole lot.
We all know you have got one thing to be pleased with this 12 months — you have got grow to be among the finest in your business, acquired recognition from the enterprise neighborhood, and opened a brand new enterprise. Congratulations!
Your enterprise insurance coverage coverage will quickly expire on July 15, 2023, and have to be renewed. We are able to simply lengthen the protection if you’re nonetheless glad with it. In addition to, I’m attaching a truth sheet so that you can confer with as you get extra insurance coverage quotes for your enterprise.
Do you have got time to satisfy and chat this week?
Take note of getting ready renewal emails to your present clients, and they’ll fortunately proceed to work with you and can be pleased about your concern. To hurry up the e-mail advertising and marketing course of, take insurance coverage e mail templates from Stripo or create your personal templates in our drag-n-drop editor. Use all the following tips and ready-made e mail templates to get extra clients.
Create renewal insurance coverage emails with Stripo