The position of the CIO in Digital Transformation. Introducing Digital Product Administration

Xavier Serres Escoda, CIO Danone Brazil & Digital Market Product Group Chief Americas at Danone

Xavier Serres Escoda, CIO Danone Brazil & Digital Marketplace Product Group Leader Americas at Danone

Xavier Serres Escoda, CIO Danone Brazil & Digital Market Product Group Chief Americas at Danone

2010, “Solely” 13 years in the past. Do you keep in mind the way you used to plan your holidays, consumed media content material, or talk with your folks? It’s reasonably troublesome since at the moment neither Airbnb, Spotify, Netflix, nor Instagram didn’t exist, or at greatest, have been at a really early stage of their profitable journey. The disruption that all of us confronted with the arrival of those tech-based companies was an actual Digital Transformation for mankind and, in the end, this arrived in all our corporations.

Digital transformation is pushed by improvements that modified the standard energy steadiness in most markets and likewise in our private sphere. Immediately, we customers elevated our affect and energy once we turned Web actors and began ranking services and products. Furthermore,  corporations have to be able to face new opponents migrating from different markets. These days we are able to all innovate by taking fewer dangers (cloud computing, low-code, and so forth), accelerating, and democratizing innovation itself. Because of expertise we’ve got extra information and, these days, information is extra accessible than ever … Therefore, completely different markets and firms could be compelled to rethink their worth proposition to outlive and keep aggressive.

To sum up, I’d say that digital transformation is just not about expertise however about enterprise and the way in which we adapt our enterprise to social modifications pushed by expertise; Creating new company methods to reach such a unstable atmosphere and new leaders that might digitally function our corporations.

How ought to the CIO adapt him/herself? First, we’d agree that Digital Transformation is each a problem and a chance for the CIO: the problem comes when the CIO and all the IT division are demanded by the entire group in areas that have been historically out of our scope. The chance comes precisely in the identical path.

“Pivoting to Digital Product Administration might assist develop the prevailing IT practical roles to rework IT departments and change into the Digital Transformation enabler, which all corporations are on the lookout for.”

On this new atmosphere, we rapidly learn the way our outdated methods of working usually are not matching anymore with right now’s enterprise necessities: Now it’s simpler to innovate, however not with the classical waterfall, information is extra accessible than ever however companies have no idea what they want from all these information and with out correct necessities IT is misplaced. Digital Transformation is the ultimate set off for IT departments to evolve.

And once we, CIOs, embrace this actuality, is once we can materialize the chance. Strolling along with enterprise -when not leading- on the digitization journey will painting IT departments as enablers for worth creation, not any longer as a value in our P&Ls.

Therefore, we might want to concentrate on worth creation and would require to be customer-centric. It’s not about IT departments having to ship necessities anymore, as a substitute, it’s about co-building a services or products to resolve an issue. It’s not about IT delivering a mission and instantly transferring ongoing actions to a associate and transferring to a different mission with related switch gaps inflicting a lack of understanding effectivity alternatives as a substitute, it’s about constructing a long-term product lifecycle that can generate larger engagement with its enterprise. With this in thoughts, I’d prefer to introduce the idea of Digital Product Administration as a framework to realize this new step in IT division supply.

A digital product can be one thing we’d prefer to promote to the market as a result of it provides worth to its clients, suppliers, employers, or its inner enterprise features. It’s a worth capsule that we’ll handle contemplating the product’s complete lifecycle, co-owning it with the remainder of the enterprise to maximise its generated worth.

So, now that we don’t have a go-live date (as a result of we’re product-centric, not mission), the place every thing must be prepared as a result of we’re managing the long-term, we are able to plan a primary partial supply to validate the speculation, get suggestions, and develop our product to a second incremental step. 

Having periodic and frequent deliveries will probably be useful in a lot of eventualities: generated worth might be confirmed or the roadmap could possibly be adjusted, the chance is lowered for the reason that variety of modifications launched at each iteration is smaller, suggestions on methods of working might be utilized to maximise effectivity and crew well-being, and eventually, buyer’s wants are extra simply fulfilled.

A key position on this transformation is the Digital Product Supervisor (Product Proprietor in some organizations). The principle function of this position is to have a everlasting concentrate on the product, and particularly, on the issue that needs to be solved. This can be a hybrid position that should navigate between enterprise practical understanding and technical supply. Digital Product Supervisor should create real connections with enterprise stakeholders to seize the worth to be delivered after which work with technical roles to translate them into options. It additionally has to create sure situations that can permit the crew to really feel they’re fixing an issue, not merely coding specs. 

A few of the required comfortable expertise for a DPM can be Ardour for the product and its clients; Transparency to construct real connections with stakeholders that we beforehand described; Curiosity to remain related with new market or tech developments that might improve worth for his/her product.

A typical dialogue is the doable allocation of all of those roles: IT? Practical enterprise areas? A particular space?

I personally envision a chance for all of us, to play the CIO position: If we consider DPM will convey worth to the corporate and our clients, let’s begin engaged on it little by little, nevertheless, with out hesitation. Think about DPM as our product, constructing a primary model of it and evolving the idea along with enterprise, if long-term the digital product managers are transferred to different areas or a brand new space is created, It’s fantastic: the corporate will probably be embracing the idea and IT will probably be perceived as the important thing enabler for its transformation.

Digital Transformation is bringing a wonderful alternative for IT departments to shine and present actual worth for his or her group to evolve present enterprise fashions into others that can maximize worth for purchasers. Therefore, adapting conventional methods of working into extra collaborative and decreasing danger by means of frequent incremental deliveries. Pivoting to Digital Product Administration might assist develop the prevailing IT practical roles to rework IT departments and change into the Digital Transformation enabler, which all corporations are on the lookout for.