The brand new AWS Europe (Zurich) Area and 16 years of Swiss innovation

A while in the past, I wrote to you about our plans to launch a brand new AWS Area in Switzerland. The wait is over. Beginning as we speak, now you can use the AWS Europe (Zurich) Area.

I’ve been considering so much recently about how the cloud, and extra particularly AWS, has advanced since we first launched in 2006. Again then the cloud was a spot. It was a single spot that you possibly can level to on a map. For Amazon, that place was us-east-1 in North Virginia. Now the cloud is all over the place – it’s round us. AWS covers 6 continents, 28 Areas, and 90 Availability Zones. Entry to infrastructure is now not a bottleneck for innovation. However this wasn’t all the time the case.

For a very long time, the most important constraint on innovation was the price to buy and function {hardware} at scale. With the cloud, this constraint disappeared virtually in a single day. {Hardware} turned a programmable useful resource that you possibly can spin up and spin down at a second’s discover. AWS gave you entry to as a lot capability as you wished, everytime you wished it – and for the primary time, it was reasonably priced. For those who can think about it, again in 2006 we solely had a single EC2 occasion, the m1.small. At present, there are properly over 500 situations, every part from large reminiscence machines to Apple M1s (and for the historical past buffs, here is a timeline of EC2 releases).

We have now by no means regarded again. We have now by no means stopped innovating for our prospects.

One thing that I’ve observed over time, is that the concepts that dramatically change the best way that we take into consideration or do issues are hardly ever novel. Moderately, they’re typically a mixture of an current idea with a brand new strategy, a brand new know-how, a brand new functionality.

Whereas I used to be in Zurich for Swiss Cloud Day, I had an opportunity to satisfy with Verity, an AWS buyer that’s reimagining warehouse logistics. Now, everyone knows that utilizing robotic programs in warehouses is nothing new – we use them extensively at Amazon. They assist people kind gadgets into bins, choose merchandise off of cabinets, and routinely package deal them for supply. Nonetheless, Verity is constructing on this.

They’ve created a completely autonomous stock administration system. Self-flying drones geared up with environmental sensors and cameras can constantly monitor a warehouse offering real-time stock monitoring that’s extraordinarily correct. In lots of instances, it utterly removes the necessity to manually rely inventory and reduces the necessity to run equipment related to it. This frees up workers to carry out extra useful duties, reduces danger, and saves energy on the similar time. And that is simply the beginning, extra knowledge will reveal further insights and alternatives for patrons. AWS is offering the companies that permit Verity to concentrate on making warehouses greener, safer, and extra environment friendly, not on working and sustaining infrastructure.

If I’m being trustworthy, that is the kind of innovation I’ve come to count on from our Swiss prospects. You’ve been with us from our earliest days and I’m excited to see what you construct subsequent.