On web site in Denmark: Behind the scenes with Veo

This yr, I’ve spent loads of time on the highway, assembly with clients and capturing their tales for Now Go Construct. As we speak, we’re releasing one in all my favourite episodes, which options Veo, a sports activities know-how startup primarily based in Denmark. And whereas I may spend a complete put up on their historical past or their tech stack, I need to do one thing a bit completely different. I need to concentrate on what occurs behind the scenes.

An amazing quantity of effort goes into creating every episode of Now Go Construct. From buyer analysis, to pre-production, to filming, to post-production, the method spans months. Take for instance, interviews. We spend hours upon hours (generally a full week) interviewing clients and accumulating B-roll simply to provide a single 20-minute episode. It’s an unimaginable quantity of labor, however work I discover attention-grabbing, as a result of I’m always studying how our clients are utilizing know-how to resolve onerous issues. However what occurs to the remainder of the footage?

A number of what we movie is left on the chopping room flooring. Veo is an ideal instance. I had a chance to sit down with two of the co-founders, Keld and Henrik, for almost 90-minutes. We mentioned every thing from the overwhelming work it takes to get a startup off the bottom to the challenges they’ve confronted constructing their very own {hardware}. However loads of this didn’t make it into the episode. So, I’d wish to share a little bit of that dialog with you now (and don’t fear, now we have trimmed it all the way down to 15-minutes).

In some ways, Veo embodies the leadership principles we maintain true at Amazon, like “Invent and Simplify”, and “Are Proper, A Lot”. They work backwards from the client, and drive their selections with knowledge. It’s a useful lesson for startups and younger companies alike.

It was an absolute pleasure to fulfill Keld, Henrik, and all the fantastic individuals at Veo. I hope you take pleasure in the latest episode as a lot as I loved filming it. Now, go construct!