On web site in Denmark: Behind the scenes with Veo

This 12 months, I’ve spent a whole lot of time on the street, assembly with clients and capturing their tales for Now Go Construct. At present, we’re releasing certainly one of my favourite episodes, which options Veo, a sports activities know-how startup primarily based in Denmark. And whereas I might spend a complete submit on their historical past or their tech stack, I wish to do one thing a bit totally different. I wish to concentrate on what occurs behind the scenes.

An amazing quantity of effort goes into creating every episode of Now Go Construct. From buyer analysis, to pre-production, to filming, to post-production, the method spans months. Take for instance, interviews. We spend hours upon hours (typically a full week) interviewing clients and accumulating B-roll simply to supply a single 20-minute episode. It’s an unbelievable quantity of labor, however work I discover attention-grabbing, as a result of I’m always studying how our clients are utilizing know-how to resolve arduous issues. However what occurs to the remainder of the footage?

Numerous what we movie is left on the slicing room flooring. Veo is an ideal instance. I had a possibility to sit down with two of the co-founders, Keld and Henrik, for practically 90-minutes. We mentioned all the pieces from the overwhelming work it takes to get a startup off the bottom to the challenges they’ve confronted constructing their very own {hardware}. However a whole lot of this didn’t make it into the episode. So, I’d prefer to share a little bit of that dialog with you now (and don’t fear, we’ve trimmed it all the way down to 15-minutes).

In some ways, Veo embodies the leadership principles we maintain true at Amazon, like “Invent and Simplify”, and “Are Proper, A Lot”. They work backwards from the shopper, and drive their choices with information. It’s a useful lesson for startups and younger companies alike.

It was an absolute pleasure to fulfill Keld, Henrik, and the entire great individuals at Veo. I hope you take pleasure in the latest episode as a lot as I loved filming it. Now, go construct!