BuzzSumo Evaluate: Is It Well worth the Cash?

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BuzzSumo is a content material analysis device that helps writers, entrepreneurs and web optimization professionals create partaking content material that drives site visitors, social engagement and backlinks.

The web platform has been praised for its user-friendliness, performance and massive index of over 8 billion pages and 300 million on-line influencers. Customers embrace like Disney, Meta, and Expedia.

However is the excitement round BuzzSumo justified?

To reply that query, I put the device via its paces on this BuzzSumo assessment.

Right here’s my trustworthy tackle this widespread content material advertising device’s options, pricing, ease of use, and professionals and cons.

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What Is BuzzSumo?

Launched in 2014, BuzzSumo is a cloud-based content material analysis device that helps entrepreneurs and creators uncover what subjects are trending now, which influencers are price constructing relationships with for higher social media advertising, and what content material methods their rivals use.

BuzzSumo home page

These insights are drawn from an expansive database over the previous 5 years and can be utilized in some ways to form, sharpen, and create your content material technique.

For instance, after utilizing an web optimization device like Semrush to conduct key phrase analysis, you might decide a key phrase to deal with, enter it into BuzzSumo, and instantly get an inventory of the articles that carry out finest and generate essentially the most engagement for that key phrase.

These top-performing articles can then be used as a jumping-off level, offering inspiration and concepts to your content material outlines.

As you’ll see under, that’s simply one of many many potential methods to make use of the service.

Dive Deeper: The best way to Use Google Key phrase Planner for Content material Creation

BuzzSumo Key Options

BuzzSumo divides its options into three essential classes: Thought Technology, Content material Analysis and Influencer Discovery.

Let’s undergo them one after the other.

1) Thought Technology

Should you’re able to get began along with your content material advertising efforts however don’t know what to deal with, the Uncover Matters device is a good place to start. Enter any broad key phrase, and BuzzSumo will ship a phrase cloud with the most well-liked subjects about it:

Beneath it, you’ll additionally get a breakdown of recommended article titles and content material concepts for every particular subject:

Deciding on any of these content material thought teams supplies you with additional knowledge in regards to the subject, together with:

  • Analytics detailing the variety of articles revealed for that subject and general engagement ranges
  • A prolonged record of articles revealed
  • Questions customers ask about your subject
  • Associated key phrases

This content material discovery device offers Semrush’s key phrase analysis device a great run for its cash: It may be invaluable for figuring out which topics are price your consideration in addition to refilling your thought properly as soon as it runs dry.

Elsewhere, the Traits characteristic is incredible for content material creators who deal with well timed, trending topics slightly than evergreen content material.

Right here, you’ll be able to view the newest headlines beneath a number of mechanically curated classes, reminiscent of expertise, politics, trend and sports activities, or create your personal curated feeds primarily based in your area of interest key phrases:

Lastly, the Content material Concepts Generator is among the finest instruments we’ve come throughout for end-to-end content material analysis and creation.

With this device, you’ll be able to view an entire host of insights into trending content material round a selected subject, be taught which kinds of content material and lengths carry out finest for that subject, and even uncover the perfect time and social media platform to share your content material along with your target market.

Discovering this gem of a characteristic inside BuzzSumo’s Thought Technology suite was an actual spotlight of my expertise. I wouldn’t be stunned if this characteristic helps seal the deal for scores of customers who might have been on the fence about paying for a premium subscription.

Dive Deeper:
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2) Content material Analysis

Suppose you already know what you wish to write about and wish a serving to hand to make sure that your weblog posts can compete with different top-performing items of content material. Now you’ll want to carry out some content material evaluation to find out essentially the most shared content material to see what you’re up towards.

In that case, you’ll just like the Content material Analyzer device. Enter your key phrase and the device will return an inventory of widespread articles that rank for it:

It additionally reveals you an correct breakdown of engagement ranges (likes, shares, feedback—and even reactions 😁) for every bit throughout main social media platforms, together with:

  • Fb
  • Twitter
  • Pinterest
  • Reddit

Past that, the Content material Analyzer additionally presents a backlink profile for every article and an inventory of essentially the most notable influencers and publications who shared that content material:

One other factor I like in regards to the Content material Analyzer is that it presents an enormous array of filters to be able to slim down your outcomes to search out particular content material primarily based on the next standards:

  • Publication date
  • Nation
  • Language
  • Whether or not a good journalist revealed the content material
  • B2B-only content material or a mixture of B2B and B2C
  • Content material sort
  • Phrase depend
  • Writer dimension
  • Dominant response on social media

Having used this characteristic extensively myself, I can say with certainty that the filters make BuzzSumo a useful device for conducting competitor analysis. It allows you to go fairly deep into investigating what’s working for them, what isn’t, and what gaps exist that you may fill along with your (higher!) content material.

Dive Deeper: The Content material Marketer’s Information to Key phrase Analysis

3) Influencer Discovery

Although the Content material Concepts Generator might have been a private spotlight for me, there’s no denying that BuzzSumo’s Influencer Advertising instruments are the true stars of the present right here. It helps you discover influencers in your area of interest with whom you’ll be able to accomplice.

It’s not unusual for manufacturers to see a return on funding in influencer advertising of as a lot as 520%. This device is designed that will help you get a bit of that motion by supplying you with beneficial and correct knowledge about essentially the most influential figures in your area of interest.

For instance, beneath the Twitter Influencer search tab, you’ll be able to seek for notable Twitter customers in line with any of the next standards:

  • Influencers related to a selected key phrase
  • Influencers with a key phrase of their bio
  • Customers who tweet articles a few key phrase
  • Customers who tweet articles from a particular web site

Seek for notable Twitter customers who share your rivals’ content material. That’s an effective way to find which individuals you have to be partaking with to get them to share your (superior!) content material, too.

For Fb, BuzzSumo can monitor engagement in your pages in addition to your rivals’ whereas additionally directing you to the most well-liked pages in your trade. This makes it straightforward to discover potential partnership alternatives with them.

In case your influencer advertising technique revolves round YouTube, you can even use this device to pinpoint prime YouTubers in your trade and discover hyperlinks to their channels and different social media profiles:

On the time of this writing, BuzzSumo’s TikTok influencer discovery device remains to be within the Beta stage. Nonetheless, I’m already discovering it a useful device that identifies prime TikTokers and supplies a breakdown of their following, engagement depend, and lately used hashtags.

Get My Free Content material Advertising Plan


Different Helpful BuzzSumo Options

BuzzSumo has another nice options, too, reminiscent of: Content material Transient Generator and Initiatives.

Let’s proceed this BuzzSumo assessment by taking a fast take a look at them.

Content material Transient Generator

Accessible to customers on the Plus and Massive plans, the Content material Transient creator is constructed into the Concepts Generator and could also be useful to businesses trying to streamline the way in which they work with their writing group.

The characteristic mechanically generates an article transient that content material managers can distribute to their writers with recommended key phrases, inquiries to be answered, and the highest competing articles:

This characteristic is primary and nonetheless requires a good quantity of human enter to be really helpful. In that sense, it’s no match for different instruments that create content material outlines with beneficial headings.

That mentioned, it nonetheless supplies worth in offering an in depth blueprint to your transient.


Lastly, some of the undervalued options supplied by BuzzSumo is the power to save lots of outcomes from all of the completely different instruments in a single place utilizing Initiatives.

After creating a brand new challenge, you need to use it to collate all the next knowledge:

  • High-performing content material
  • Journalists, Twitter influencers and widespread TikTokers who may assist drive site visitors to your content material
  • High-performing Fb posts
  • In style Fb Pages appropriate for selling your content material
  • High-performing YouTube channels and movies
  • Questions that customers are plugging into the various search engines to your key phrase

On condition that you are able to do so many issues with BuzzSumo and such an enormous wealth of knowledge to be explored, the power to drag all of it collectively is an actual game-changer in making your content material and influencer analysis as straightforward to handle as potential.

Dive Deeper:
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The best way to Get Began With BuzzSumo

Now that you realize what BuzzSumo can do to your content material advertising technique, I’ll stroll you thru really establishing and utilizing this device so you’ll be able to see it in motion.

1) Begin With a Key phrase

First, decide a key phrase you wish to base your content material on. For this instance, I’m going to make use of “finest content material advertising instruments.”

Then, go to and enter that key phrase into the search bar and click on Discover Content material:

This may take you to the Content material Analyzer dashboard, which can show a choose variety of articles that generate essentially the most engagement to your chosen key phrase:

Dive Deeper: Why You Ought to Use Lengthy-Tail Key phrases in Your web optimization Marketing campaign

2) Create an Account

Past having a look at how these articles carried out on numerous social media platforms, there isn’t a lot you are able to do with the info at this stage.

To get any actual worth out of BuzzSumo, you’ll have to create an account by clicking the Begin Trial button in the course of your content material analyzer outcomes:


The factor I really like about BuzzSumo’s 30-day free trial is that you just don’t want a bank card to entry it. (We’ve all had these horrible moments after we forgot to cancel a trial for one thing and ended up with surprising fees on our bank cards.)

As soon as your 30 days are up, you’ll be able to determine whether or not BuzzSumo is price paying for or whether or not you’ll keep on the restricted free plan.

To get began, merely enter your account particulars or enroll with Fb, then comply with the Phrases of Service, and faucet Begin My Free Trial. After finishing a fast onboarding course of, you’ll be arrange and able to go:

3) Begin Content material Analysis

Submit-signup, you’ll land on the content material analysis dashboard, the place you’ll be able to entry the next instruments: Content material Analyzer and Query Analyzer.

A. Content material Analyzer

Click on on the Most In style Content material tab to entry the Content material Analyzer device:

Now that you’ve got an account, you’ll have entry to many extra outcomes and the power to view backlinks and prime sharers. You too can view analytics for particular person content material items and the key phrase itself:

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B. Query Analyzer

Clicking on the questions tab presents you with the query analyzer, the place you’ll discover a breakdown of real, user-generated questions:

You should use these questions to tell your web optimization content material, since you’ll be addressing the true issues your readers face.

4) Entry Different BuzzSumo Instruments

Elsewhere, you’ll be able to navigate to the principle BuzzSumo dashboard by deciding on Dwelling from the menu bar:

Right here, you’ll be able to rapidly dive into different key options reminiscent of subject analysis, concepts technology and influencer advertising instruments.

Dive Deeper: The best way to Create a Excessive-Efficiency Content material Advertising Technique in 2023

5) Create Alerts

After you’ve used all of the instruments talked about above to entry the content material advertising knowledge most related to your wants, you’ll be able to maintain monitor of any updates or model mentions by creating an alert.

Deciding on the Monitoring choice from the menu bar brings up a number of completely different alert choices. Click on on any of them to decide on the frequency with which you obtain your alerts, and also you’re good to go:

Any further, you’ll obtain a notification any time there’s a brand new occasion referring to the metrics that matter most to you, whether or not that’s mentions, backlinks or new content material being revealed.

From right here on in, you’ll be able to take pleasure in exploring BuzzSumo’s options and discovering new methods to make use of its wealth of knowledge to boost your content material advertising technique.

Get My Free Content material Advertising Plan


BuzzSumo Pricing

Till lately, BuzzSumo supplied a free plan. Now, as you’ll be able to see by the pricing chart under, they’re all paid.

BuzzSumo Pricing Plans web page

With 5 plans to select from, you’ll be able to most likely discover one that offers you the whole lot you want, whether or not that’s one consumer, one alert and 80 searches on the Fundamental plan, or 30 customers, 50 alerts and limitless searches on the Enterprise plan.

Although BuzzSumo is competitively priced in comparison with different web optimization and content material advertising instruments, the value tag is a typical grievance amongst customers.

And though they don’t supply a free plan, you may give it a check run utilizing a 30-day free trial.

Dive Deeper:
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* Google E-E-A-T: How to Sign That You’re an Skilled Content material Creator

Does BuzzSumo Have Good Buyer Assist?

No BuzzSumo assessment could be full with out mentioning the shopper assist: This device could also be nice at many issues, however sadly, getting assist if you want it isn’t one among them.

For one factor, there’s phone assist. Whereas that could be irritating, I’m prepared to let that slide since cellphone assist is usually uncommon amongst SaaS (Software program as a Service) instruments like this one.

However what’s extra disappointing is that, slightly than a real-time dwell chat choice, the corporate handles assist requests through a messaging system with a mean estimated wait time of 48 hours:

To offer the service credit score, once I used the messaging system, I used to be given an estimated time of at some point however acquired a response in only a few hours. Nonetheless, in a world the place most individuals are used to ready a few minutes at most, this definitely looks like an space the place BuzzSumo may do higher.

On the plus facet, for those who don’t wish to wait and would favor to troubleshoot issues your self, there’s a pretty intensive knowledge base with articles masking all of the necessities:

Dive Deeper: 6 Buyer Service Traits You Can’t Ignore in 2023

Is BuzzSumo Well worth the Hype? Our Verdict

So, is the excitement justified?

Should you’ve learn this BuzzSumo assessment, you most likely already know my reply to this query. Should you don’t, permit me to make it tremendous clear:

Sure, I completely consider that BuzzSumo is definitely worth the hype.

In fact, the platform definitely isn’t excellent. Listed here are the professionals and cons.


  • BuzzSumo’s user-friendliness is a giant promoting level. The platform is undoubtedly some of the accessible content material advertising instruments I’ve used.
  • The Concepts Technology device is a wonderful end-to-end answer for researching and planning content material.
  • The social media influencer instruments present a wealth of correct and helpful knowledge to make your influencer outreach work simpler.


  • Buyer assist is missing.
  • The price could also be costly for small companies and freelancers.

Should you’d choose to have another person do all of the arduous give you the results you want, our digital advertising company might help! Simply click on the orange button under for a free session with somebody from our content material advertising group.

Get My Free Content material Advertising Plan


BuzzSumo FAQs

Who makes use of BuzzSumo?

BuzzSumo is widespread amongst small to medium content material advertising businesses and in-house advertising groups at main manufacturers. This device makes it straightforward to search out the “finest engagement, content material and outreach alternatives” on search and social networks.

What are the perfect BuzzSumo alternate options to make use of in 2023?

Ahrefs and Semrush are among the many finest alternate options to BuzzSumo for content material analysis, whereas NinjaOutreach and Buzzstream are the platform’s closest rivals when it comes to influencer discovery and outreach.

Does BuzzSumo supply a money-back assure?

Sadly, BuzzSumo doesn’t supply a money-back assure. You possibly can cancel your subscription to their premium plans anytime however gained’t get a refund.