A Shut-Up on Video Mastermind Rodrigo Luques

Whereas phrases enable a message to movement and sink in, we frequently use video for backup. Properly-designed footage, graphics and animations may help or hinder content material that ought to leap from a display. Which is why we’re so fortunate to have Rodrigo Luques on the crew — a one-man dynamo for giving static parts an adrenaline shot. 

He’s used to shifting shortly, too. As our Movement Designer & Editor, Rodrigo by no means sits nonetheless on a mission for lengthy. He’s labored throughout the majority of Brafton’s clientele, treating touchdown pages, product demos, explainer sequence and no matter else requires a pointy eye and modifying abilities. “I’m all the time excited by the potential for discovering new issues in each video I create,” he tells us. “It’s by no means caught on a single topic.” 

For a change, although, we’d prefer to make Rodrigo the topic. Be taught what it’s like coming into Brafton from your personal enterprise and feeling ardour prod you once more, asking why it’s been locked up for thus lengthy. 

Discovering A Voice within the Media Panorama 

Once we sit down collectively, it’s simple to consider that Rodrigo’s first phrases had been right into a microphone. Earlier than he started his profession in movement design, he labored as an announcer on FM radio for a few years in Brazil, his dwelling nation. If you happen to’re backpacking or driving via, you may nonetheless catch these golden tones on the airwaves — he nonetheless freelances! Nevertheless it’s all the time been a facet gig in his thoughts. Cameras got here calling, winking seductively from each retailer value a protracted lunch hour. It led him to develop into an entrepreneur. 

“Earlier than I began at Brafton, I had my very own video manufacturing enterprise right here in Brazil, working with animation and stay seize for large corporations. However the factor is, while you run a enterprise by doing one thing you’re keen on, it winds up being the very last thing you actually wish to do! So, in 2020, I made a decision to vary my life and return to what I actually adore, which is unquestionably not taking over accountability for tax and enterprise growth, however designing, modifying and animating.” 

At first, Rodrigo crafted a number of flat animations — largely 2D results. However within the two-years-plus since he joined the video crew, he’s experimented and diversified. He can now rely 3D, 8-bit and particle animation in some improbable wins for our prospects. Pixar is perhaps scouting him, really. Palms off! 

Initially, we concerned Rodrigo via the entire inventive course of from scripting to log out. Now, nonetheless, he’s primarily targeted on design and animation, the place he’s most at dwelling. We’ll all the time embody him in mission conversations, however we additionally wish to let that visionary magic run wild. Prefer it’s meant to. We’d really feel unhealthy holding a movement designer again. 

An Ear for Video, too 

If you happen to ask Rodrigo what his greatest inspirations are, he’ll be fast to level to 100 bands — so, how lengthy have you ever bought? “I like to sing,” he tells us. “I’ve an indie rock band referred to as Stump, and we play a present round as soon as a month.” 

With vinyl on the mind as effectively, every little thing turns into a movement image soundtrack. He’s sure that “music is the center of any video,” which may set its personal rhythm for cuts, pictures and transitions. Rodrigo most likely imagines dozens of needle drops for nothing specifically, even when he’s making cereal or shopping for ear plugs. While you search for iconic moments within the small crevices of the day, you’re certain to carry an attention-grabbing perspective to animated movies, too. 

In line with that adventurous spirit, he’s a giant online game fan. “The Witcher” and “Purple Useless Redemption” are amongst his favorites, with their near-limitless potential for random interactions. Do folks suppose he’s additionally a memorable character? “It’s exhausting to work with video and never be remembered as greater than the man who makes movies. In spite of everything, you’re most likely on digital camera someplace, even fumbling with the lens cap.” 

life@ Rodrigo Luques quote

And what about his standout initiatives — the sort that evokes just a few love ballads at midnight? Certainly one of them is Unacast, a foot site visitors evaluation device. Rodrigo’s animation welcomes you into their world with a golden line crossing honeycomb-shaped segments of a enterprise district. We zoom down onto a constructing, which stands in vivid, blue-and-orange 3D. In-app screenshots complement the simulation, exhibiting how anybody can predict site visitors and customer conduct with Unacast. 

One other spotlight made it to our YouTube channel. Rodrigo created a visual infographic for Integrate, who needed to de-jargon Purchaser Demand Advertising (BDM) for a large enterprise viewers. Because of our man’s mild contact on the modifying console, they’ve a rapid-fire explainer that makes every little thing comprehensible and interesting. 

If you happen to’d prefer to flex your visible verve with Rodrigo and the remainder of our video consultants, see if we’re hiring quickly! Or ask about your personal video designs that may pop greater than that corn you misplaced beneath the couch.