📭 EMAIL EXAMPLES and Topic Traces ✔️ — Stripo.electronic mail

Friday the thirteenth and Halloween are the “scariest” days of the 12 months.

On condition that Halloween is a hard and fast vacation, customers all the time count on one thing “funnily spooky” of their inboxes on that day. So that you don’t actually “scare” them. However Friday the thirteenth is a floating vacation. This can be a large alternative to shock your prospects and seize your reader’s consideration.

On this submit, we are going to share examples and topic traces for the perfect Friday the thirteenth emails.

The most effective examples of Friday the thirteenth emails

Right here, we are going to share simply 10 finest, in our opinion, examples. We hope they’ll get you impressed to start out by yourself Friday the thirteenth electronic mail marketing campaign immediately. 

Instance 1. The worry of the quantity 13 

Sender: Dictionary.com.

Friday the thirteenth would not all the time imply that you must scare your subscribers :). On this instance, the corporate supplied some instructional content material and shared details about “triskaidekaphobia” — the irrational worry of the quantity 13.

(Supply: E-mail from Dictionary.com)

What I preferred about this electronic mail is that they used an uncommon shade mixture for the e-newsletter — manufacturers often go for a black-and-red shade scheme on this present day.

Instance 2. GIFs in Friday the thirteenth electronic mail campaigns

Sender: Stripo.

Final 12 months, our Friday the thirteenth electronic mail was broadly mentioned within the electronic mail advertising communities.

(Supply: E-mail from Stripo)

The design of the e-mail was fairly easy — nonetheless, recipients preferred it for its GIF.

Instance 3. Scary eyes which are watching you  

Sender: Angle Clothes.

It’s not Black Friday gross sales, it’s Friday the thirteenth. However black banners work effective right here, too.

(Supply: E-mail from Angle Clothes)

I cherished the concept of the inexperienced eyes watching us. Seems like it’s a black cat taking a look at us.

Instance 4. Make Friday the thirteenth campaigns much less “scary”

Sender: bonprix.

Don’t really feel like scaring your prospects? Ship a candy electronic mail to want them luck on this present day.

(Supply: E-mail from bonprix)

I preferred the design — it’s mild and ethereal. And the black cat reminds us of the vacation.

Instance 5. Break the principles with a design that’s not even remotely associated to Friday the thirteenth

Sender: Eckler’s Corvette.

The design of the e-mail has nothing to do with Friday the thirteenth. However the numbers carry on reminding us concerning the vacation.

(Supply: E-mail from Eckler’s Corvette)

It says there are 13 hours left till the tip of the sale. And the photograph of the clock matches in very nicely.

Instance 6. Scary tales

Sender: Realtor.com.

Even when you run an actual property firm, it is nonetheless potential to search out one thing spooky to inform your subscribers about. I like that there’s nothing scary about this electronic mail at first look: a white-and-red shade scheme and a photograph of a pleasant home. However if you begin studying this electronic mail, you discover a startling heading — “America’s Most Notorious Homicide Properties — and Who Lives in Them In the present day.” A button (“Be a part of us — when you dare”) is a tremendous instance of a short but attention-grabbing name to motion.

(Supply: E-mail from Realtor.com)

Instance 7. Humorous electronic mail

Sender: Neville Medhora.

Friday the thirteenth could be a nice day to make your subscribers smile. It is also an excellent probability to spice up your open charges and stand out out of your opponents that can in all probability go for spooky electronic mail design on this present day. A enjoyable reply to the well-known query concerning the rooster and the egg is a superb possibility, is not it? 🙂

(Supply: E-mail from Neville Medhora)

Instance 8. Banners with no photos

Sender: Angle Clothes.

No images in any respect. Simply letters. Seems good to me.

(Supply: E-mail-Rivals)

Instance 9. Let’s play a recreation 

Sender: Argos.co.uk.

With Friday the thirteenth emails, we need to entertain our customers. Why not allow them to have some enjoyable?

(Supply: E-mail from Argos.co.uk)

Some consider that the quantity 13 brings dangerous luck. Present your customers that it could actually deliver them good luck as a substitute. Allow them to play and win.

Instance 10. The Friday thirteenth electronic mail digest

Are you aware your customers nicely? For those who do, ship an electronic mail with a compilation of the “Friday the thirteenth” motion pictures for horror fans.

Trying on the examples above, you could have seen that every one the Friday the thirteenth emails are centered on the design. There aren’t plenty of product images or textual content. 

Examples of the Friday the thirteenth electronic mail topic traces

Right here we’re going to share the perfect examples that can assist you work on a strong electronic mail topic line for a Friday the thirteenth electronic mail.

• Friday thirteenth – Further 13% Off Sale Till Midnight! — Angle Clothes.
• Friday the Hannateenth — Chubbies.
• Glad Friday thirteenth. Nothing unfortunate about at present — GPS Metropolis.
• Friday the NAMEteenth — Chubbies.
• Friday thirteenth = the brand new fortunate! — bonprix.
• Friday the thirteenth jackpot inside — Chubbies.
• In the present day Solely! Get 13% OFF Sitewide – Use Code: FRIDAY13 — Angle Clothes.
• TFI Friday… the thirteenth! Get 13% OFF sitewide — Angle Clothes.
• Make Friday the thirteenth your fortunate day! — The Celtic Manor Resort.
• It is your fortunate day! All Calendars £13 for at some point solely ✨ — PhotoBox.
• Black Friday the thirteenth… 20% OFF all the pieces! — Angle Clothes.
• Feeling fortunate? Open me for an opportunity to win… — Argos.co.uk.
• Friday thirteenth – we’re in a flap! — Lodge Chocolat UK.
• 13% EXTRA: Particular provide for Friday thirteenth! — La Redoute.
• It is Friday thirteenth! Save 13% For 13 Hours — Eckler’s Corvette.
• Feeling Fortunate? — bonprix.
• Horror Day! Friday thirteenth Offers [Massive Savings] — Zavvi.

As you may see, most of them concentrate on the quantity 13. Some concentrate on luck, although.

Wrapping up

Friday the thirteenth shouldn’t be about worry. It’s about some enjoyable. No less than, you may attempt to make your customers’ day higher — make them smile together with your participating emails. From writing electronic mail topic traces to engaged on an attention grabbing design to attract consideration — we’re all the time right here to empower your electronic mail advertising efforts.